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How Labamu Doubled Onboarding Conversions and Secured 2025 Growth with VIDA

 

 

 

Overview

Labamu is a fast-growing platform that helps small and medium-sized businesses (SMEs) in Indonesia manage operations, track sales, and process payments. Built to empower entrepreneurs with digital tools, Labamu’s mission is to simplify business for those who often face the most complexity.

But as Labamu grew and introduced premium features for advanced business users, they ran into a problem: too many users couldn’t complete the onboarding process.

To keep growing sustainably—and securely—they turned to VIDA.

                                               

Opportunity
Making User Access Effortless and Secure

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Labamu’s vision is to help Indonesian entrepreneurs grow with confidence. That vision depends on one critical moment: the first time a user registers and gets verified.

With plans to significantly grow its premium user base in 2025, Labamu needed an onboarding process that could:

  • Work across varied devices and user conditions
  • Meet national KYC standards (including Dukcapil)
  • Provide a smooth, guided experience that builds trust from the start

 

 

 

Challenges

Poor Image Quality and Low Conversion Rates                 

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Before VIDA, Labamu used a standard identity verification API. But the process was passive; users could submit blurry or low-quality images, and the system had no way to validate whether the person was present.

This led to:

  • Low conversion rates ( less than 40%), with many users failing verification on their first attempt
  • No defense against fraud or impersonation
  • Increased support and resubmission cycles, especially for premium memberships

As the team looked ahead to aggressive 2025 growth targets, it was clear: onboarding had to improve.

 

 

The Result

Nearly 2× Higher Conversion and a Stronger Foundation for Growth

 

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           Since implementing VIDA’s solution, Labamu has achieved:

  • Conversion rate increases to nearly 2x higher 
  • Verification success improved by filtering poor images early
  • Labamu now runs hundreds of thousands of verification processes per year with high confidence
  • Fully prepared to onboard 60,000 more users in 2025
  • Strong fraud safeguards now run quietly in the background, protecting every signup

    Now, onboarding is no longer a bottleneck. It’s a growth engine.

 

 

 

The Solution

A Smarter Identity Layer with VIDA Verify + SDK Liveness

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Labamu replaced its passive verification flow with a proactive, multi-layered solution from VIDA:

  • SDK Liveness: Ensures a real human is present before allowing selfie submission—catching fake photos, duplicates, or deepfakes
  • VIDA Verify: Matches ID data in real-time with national records
  • Dukcapil Integration: Connects directly with Indonesia’s civil registry for authoritative validation
  • Photo Quality Filtering: Filters poor selfies up front, improving pass rates without adding friction

This solution allowed Labamu to build a user experience that feels intuitive and works even in low-connectivity environments.

 

Looking Ahead

July 2025 Campaign to Drive National Expansion

Labamu is preparing a nationwide campaign to drive membership sign-ups in July 2025. With VIDA’s tech powering onboarding behind the scenes, the team is ready to scale up acquisition without sacrificing quality or trust.

It’s not just about verifying users.

it’s about earning their confidence from the first tap.

 

"Our vision is to empower our Indonesia businesses with seamless, transparent, secure, and innovative digital solutions. In addition we are deeply committed to creating a safe and trustworthy digital ecosystem for our users." 

Emmanual Van De Geer
CEO & Founder, Labamu

 

Your One-Stop Solution for Customer Onboarding

With global top-ranked Face Recognition technology and legal identity database, enhance your customer experience with instant and secure identity verification.

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Face Biometric Verification

We implement robust biometric technology to enable a more seamless identity verification.
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Liveness Detection

We apply global top-ranked liveness detection to prevent identity fraud and theft.
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Document ID verification

We use OCR to extract customer information from an ID card, to support fully automated identity verification.
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Demographic Check

We compare demographic data directly with the authoritative source to get the valid data record.
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Multiplatform Integration

Our product solutions can easily be tailored to your business needs with SDK, API, Web app, and iframe integration.
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