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How Labamu Doubled Onboarding Conversion and Prepared for 2025 Scale with VIDA

Case Study

To grow its premium user base, Labamu needed a smooth, trusted onboarding flow—compatible across devices, Dukcapil-compliant, and built to earn user confidence from the start.

 

The Result

Since implementing VIDA’s solution, Labamu has seen its conversion rate double, marking a major leap in user acquisition. By automatically filtering out poor-quality images early in the process, the success rate of identity verification has significantly improved. Today, Labamu confidently runs hundreds of thousands of verification processes annually and is fully equipped to onboard 60% more premium users in 2025. 

With strong fraud safeguards operating silently in the background, every signup is protected without disrupting the user journey. What was once a bottleneck is now a powerful growth engine.

2x

Conversion rate

60.000

New users projected

 

The Challenge

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Before VIDA, Labamu used a standard identity verification API. But the process was passive, users could submit blurry or low-quality images, and the system had no way to validate whether the person was present.

This led to:

  • Low conversion rates (just 30%), with many users failing verification on their first attempt
  • No defense against fraud or impersonation
  • Increased support and resubmission cycles, especially for premium memberships

As the team looked ahead to aggressive 2025 growth targets, it was clear: onboarding had to improve.

 

 

Labamu is preparing a nationwide campaign to drive premium membership sign-ups in July 2025. With VIDA’s tech powering onboarding behind the scenes, the team is ready to scale up acquisition without sacrificing quality or trust.

It’s not just about verifying users.

it’s about earning their confidence from the first tap.

 

The Solution                            A Smarter Identity Layer with VIDA Verify + SDK Liveness

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Labamu replaced its passive verification flow with a proactive, multi-layered solution from VIDA:

  • SDK Liveness: Ensures a real human is present before allowing selfie submission—catching fake photos, duplicates, or deepfakes
  • VIDA Verify: Matches ID data in real-time with national records
  • Dukcapil Integration: Connects directly with Indonesia’s civil registry for authoritative validation
  • Photo Quality Filtering: Filters poor selfies up front, improving pass rates without adding friction

This solution allowed Labamu to build a user experience that feels intuitive and works even in low-connectivity environments.

 

 

 

"Our vision is to empower our Indonesia businesses with seamless, transparent, secure, and innovative digital solutions. In addition we are deeply committed to creating a safe and trustworthy digital ecosystem for our users." 

Emmanual Van De Geer
CEO & Founder, Labamu

 

Your One-Stop Solution for Customer Onboarding

With global top-ranked Face Recognition technology and legal identity database, enhance your customer experience with instant and secure identity verification.

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Face Biometric Verification

We implement robust biometric technology to enable a more seamless identity verification.
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Liveness Detection

We apply global top-ranked liveness detection to prevent identity fraud and theft.
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Document ID verification

We use OCR to extract customer information from an ID card, to support fully automated identity verification.
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Demographic Check

We compare demographic data directly with the authoritative source to get the valid data record.
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Multiplatform Integration

Our product solutions can easily be tailored to your business needs with SDK, API, Web app, and iframe integration.
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