Deepfake in Online Gambling Promotions: Real Threat to the Creative Industry and Content Creators

The use of deepfake in online gambling promotions involving public figures such as Najwa Shihab, Raffi Ahmad, and Atta Halilintar is not only daring but also poses serious risks to digital integrity and security. Heru Sutadi, Executive Director of the Indonesia ICT Institute, revealed that these attacks have challenged the Ministry of Communication and Information Technology's (Kominfo) ban, showing non-compliance with digital security norms.

According to him, the figures involved should confirm the authenticity of these videos, helping to avoid confusion among fans. Although trust in deepfake is low, clarity from the parties involved is crucial to maintain reputation and public trust.

In addition to domestic cases, deepfake has become a global threat. Case studies from other countries illustrate how this technology can be used for extortion, revenge, and political manipulation. This serves as a warning for the digital world, including the creative industry and content creators.

In response to this trend, the Ministry of Communication and Information Technology (Kominfo) provides insights and policies regarding deepfake. Kominfo's support in understanding and responding to technological developments is key to protecting society and the industry from negative impacts.

Here are some tips and guidelines to avoid deepfake crimes:

Deepfakes often fail to replicate the same audio quality as the original. Pay attention to whether the voice sounds unfamiliar or out of sync with lip movements.

Understand the context behind the content you see. Is the content consistent with the expected context and situation? Suspicion of content that doesn't fit its context can be a sign of deepfake.

Make sure you get content from trustworthy and accountable sources. Avoid getting content from unclear or unverified sources.

Consider emotional reactions from individuals in the content. Deepfakes may fail to replicate facial expressions and emotional reactions accurately.

Utilize technology and supporting tools to verify the authenticity of content. There are several applications and online services that can help identify deepfakes.

Observe the consistency of details in the content. Deepfakes often lack consistency in details, such as differences in skin color or unnatural hair texture.

If you suspect that content is a deepfake, save and report it to relevant authorities or social media platforms where the content was published.

In the increasingly complex digital world, safeguarding digital identity is crucial. VIDA, as a leading provider of electronic certificates in Indonesia, plays a vital role in protecting the digital identities of content creators and the public. Here's how VIDA maintains digital identity security and prevents AI advertising fraud in an easily understandable manner:

• Secure Digital Certificates:

VIDA provides digital certificates to verify digital identities. This helps content creators ensure their identities are officially recognized, thereby avoiding false identities or identity theft.

• High-Security Technology:

VIDA uses high-security technology to protect digital identities. With data encryption and multi-factor authentication, VIDA prevents unauthorized access and identity manipulation by irresponsible parties.

• Innovation for Security:

VIDA continues to innovate to enhance digital identity security. With this innovative approach, VIDA helps the public become more vigilant against AI advertising fraud and ensures digital identities remain safe.

• Collaboration with Relevant Authorities:

VIDA collaborates with relevant authorities, such as Kominfo, to develop regulations and security standards that align with technological developments. This helps create a safer and more trustworthy digital environment for all users.

With VIDA as the primary protector, the digital identities of content creators and the Indonesian public are safer and more protected.