Deepfake technology has rapidly advanced. Deepfake refers to fake photos, videos, and audio reproduced from their original sources using artificial intelligence (AI). The content of deepfakes looks real and similar to the original source.
Initially, this technology was widely used in the entertainment industry. However, deepfake is increasingly being used to manipulate identities in other industries. Here are 6 industries or fields most vulnerable to attacks by deepfake technology along with the impacts they cause.
- Finance and Banking
The finance and banking industry are highly vulnerable to deepfake attacks because scammers can use fake voice or video recordings to request fund transfers, access accounts illegally, or commit identity fraud. The impact is not only significant financial losses for individuals and companies but also the loss of consumer trust in financial institutions. To address this, many banks and financial institutions have begun implementing more complex biometric security systems and multi-factor verification.
- Politics
Have you ever seen a video of former President Soeharto speaking before the 2024 elections? That's a deepfake. In politics, deepfake can be used to create fake recordings of speeches or statements by political figures, with the potential to influence public opinion, damage reputations, or even manipulate elections. Therefore, deepfake in politics is highly potential as a hoax. The public needs to be educated about media criticism to avoid falling into deepfake hoax traps.
- E-Commerce
The e-commerce world is also a prime target for deepfake attacks. Criminals can use deepfake to fake the identities of sellers or buyers and then carry out fraudulent transactions. The danger of deepfake in e-commerce has the potential to harm both sellers and buyers, and can damage consumer trust in e-commerce platforms.
- Legal
In the legal system, deepfake videos or audios can be used to create fake evidence, influence prosecutors, and disrupt legal processes. Law enforcement and courts require detection tools capable of distinguishing between genuine evidence and manipulation.
- Media and Entertainment
The media and entertainment industries face the risk of content manipulation that can damage integrity. This industry goes beyond creating playful deepfake content but also affects the reputation of media and artists. For example, the use of deepfake to create pornography content involving certain artists. Therefore, companies need to invest in verification technology and implement content ethics standards.
- Health and Pharmaceuticals
The health and pharmaceutical sectors are vulnerable to deepfake threats as well, ranging from fake news about drugs and vaccines to medical record manipulation. This can cause public panic, misdiagnosis, or improper medication use. The healthcare industry needs to educate the public and verify information to address this issue.
As part of the data protection solution, VIDA offers the latest technology development called VIDA Deepfake Shield. In this regard, VIDA has been strengthened with the ability to control the entire process towards biometric system access, so that any fraud loophole can be quickly prevented. Facing evolving cyberattacks, adopting solutions like VIDA Deepfake Shield is no longer an option but a necessity.
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